Nordisk Rentals Joins Thorsen Group’s Portfolio

As part of the partnership, Nordisk Rentals holds exclusive rights to use the renowned Nordisk brand – known for its high quality and Scandinavian design heritage. This gives the company a unique market position where both functionality and experiential value are key to customer satisfaction.

“Nordisk is synonymous with quality and comfort – and that’s exactly why it’s such a strength for us to offer glamping experiences where guests get to interact directly with the brand. With Thorsen Group as our partner, we now have the opportunity to scale our concept and deliver premium solutions to even more customers in Denmark and across Europe,” says Ivan Petz, CEO of Nordisk Rentals.

The market for outdoor experiences is growing rapidly, driven by changing consumer behavior where experiences are prioritized over ownership. With full-service solutions – including delivery, setup, furnishing, and teardown – Nordisk Rentals combines operational efficiency with a high level of service.

“We see significant potential in Nordisk Rentals, not least due to their exclusive access to a strong brand like Nordisk. It brings both market differentiation and credibility to quality-conscious customers,” says Lars Frøvang Thomsen, CEO of Thorsen Group.